J.L. Halsey Teams Up With WSI Internet Consulting & Education To Bring ClickTracks Web Analytics To Small And Mid-Size Businesses Worldwide
EMERYVILLE, Calif. (October, 2007) – Leading marketing technology company J.L. Halsey (OTCBB: JLHY) today announced a new partnership with Toronto-based WSI, the number 1 Internet services business, according to industry leading Entrepreneur Magazine.
The partnership enables registered WSI Consultants cost-effective access to J.L. Halsey’s Web analytics solution ClickTracks. To date, 225 worldwide WSI consultants have signed on to offer ClickTracks, WSI’s first analytics partner, to their SMB clientele. The collaboration marks the first of future partnerships between the companies, with a host of integrated solutions available from J.L. Halsey, including Lyris List Manager, EmailLabs, Sparklist, EmailAdvisor, Hot Banana and BidHero.
“WSI’s dedication to efficiently bringing small and medium businesses to the forefront of technology reflects the core objectives J.L. Halsey strives for in products like ClickTracks,” said Sylvie Moreau, vice president of corporate business development for J.L. Halsey. “We’re able to effectively meet WSI’s needs – and in turn the needs of its Consultants and its clientele -- by offering sophisticated features in an interface and environment that’s easy to use, set up and maintain without a lot of outside assistance.”
“Our goal is to make the WSI Consultant’s job easier with easy-to-use solutions that are well integrated and help us deliver our mission – We Simplify the Internet,” said Ron McArthur, president, WSI. “J.L. Halsey can help us do just that with its integrated product portfolio. The ClickTracks Web analytics solution is a great way to kick off the partnership and we are confident that it will give WSI another competitive edge in the SMB marketplace. We’re impressed by its simplicity and by how well it’s been received by our Consultants. In fact, 50 Consultants signed up the very first day we offered it.” According to McArthur, the number has grown to 225 to date, with new Consultants signing on weekly.
ClickTracks was designed to improve web site analysis with a simpler, faster, more cost-effective tool. Delivering actionable metrics without extraneous reports, ClickTracks offers an easy-to-use interface and strong data visualizations that are particularly useful for agencies presenting reports to clients.
ClickTracks was voted “Best Web Site Analysis Tool” in ClickZ's 2005, 2004 and 2003 Marketing Excellence Awards, 2006 Product of The Year by Small Business Technology Magazine and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, was cited as a Contender in Forrester Research's Wave Report: Web Analytics Platforms, Q3 2007, and earned a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.
With a network of over 1500 offices in 87 countries, WSI is the leading provider of Internet solutions to small and medium sized businesses the world over. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. In 2007, WSI is the proud recipient of 3 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine’s Franchise 500 listing for 6 years in a row. Leading US based industry business publication Success Magazine listed WSI in its ranking of “Top Ten Franchises We Love”. Europe’s leading business franchise directory, Franchise Europe ranks WSI as Number 1 under the Computer, Electronic and Internet Services category of their Top 500 Franchises list, as also amongst the coveted Top 100 franchises in Europe.
ABOUT J.L. HALSEY CORPORATION
J.L. Halsey (OTCBB: JLHY) is a leading marketing technology company that provides hosted and installed software solutions for marketers at mid-size businesses. Ziff Davis Media's Baseline Magazine ranked J.L. Halsey No. 1 on its list of the fastest-growing software companies with sales under $150 million. Its core solutions - Lyris List Manager, EmailLabs, ClickTracks, Sparklist, Hot Banana and EmailAdvisor - provide a suite of best-of-breed tools for managing email marketing campaigns end-to-end, publishing and managing Web site content, creating landing pages and optimizing Web sites based on sophisticated, yet easy-to-use Web analytics. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia.