One of the many advantages of purchasing a franchise is that you don’t have to spend the considerable amount of time or money it takes to develop a new brand identity.
The company’s brand, which involves far more than just the logo, is a critical component of the overall business strategy. As with personal and professional relationships, first impressions count for a lot, and prospects will quickly make a decision whether or not to buy from a company based on how they perceive its brand.
The positioning of the WSI brand globally leverages:
- Our mission - We Simplify the Internet
- Our objective to deliver the ABCs of Digital Marketing Success™
- Our methodology of the Digital Solutions Lifecycle System™
- Our advanced solutions powered by WSI Modular Development Technology™
- Our global repository of products and services in the WSI e-Marketplace
- Our customer service excellence achieved through global reach and local touch
In creating the WSI branding strategy, our Marketing Department has performed extensive research with our target market of SMBs to uncover what types of messages they respond most favorably to. Everything from the colors used in our brand style guide to how we position the products and services we sell, reflects real-world research and feedback.
The WSI Brand Marketing System allows our Consultants to efficiently manage their marketing efforts. Once an offer or campaign has proven itself to be effective, the creative components such as advertising artwork, scripts and much more are made available to the entire network of WSI Internet Franchise Consultants to personalize and deploy. The system allows you to professionally customize all of the graphics to suit your local business needs, without needing any graphic software or graphic artists. The WSI Brand Marketing System provides the perfect centralized platform to conduct all of your marketing initiatives, allowing you to better organize, strategically plan and track your marketing campaigns for your WSI Internet franchise business. In addition, this System also acts as a collaborative portal so that you can combine your marketing efforts with other fellow WSI franchise owners in your region.
How do we Help WSI Franchise Consultants Leverage the Power of the Brand?
- WSI provides direct brand support to WSI franchise owners.
- We provide lead generation kits, competitive intelligence reports and research as it relates to the various markets around the world.
- Through strategic support, promotional ideas, design support and public relations, we help our Consultants in their participation at trade shows and seminars.
- Our marketing team also develops e-newsletters and white papers, which WSI Digital Marketing Consultants can use to maintain regular contact and marketing efforts with their clients and prospects.
- We also provide additional marketing support with high quality marketing materials and sales sheets that are all professionally produced in a cost effective manner through volume discounts.
- Each WSI Internet Franchise Consultant is given their own WSI branded website and they can also be part of regional portal sites to further enhance the spread of their online marketing and sales efforts.
To learn more about our brand power and how you can become a WSI Internet Franchise Consultant, please complete the Information Request form below or call us today!
1-888-678-7588 - USA & Canada
08-08234 6105 - United Kingdom
1-905-678-7588 – International