Frequently Asked Questions by WSI Franchise Applicants
WSI receives thousands of enquiries about the WSI Internet franchise business opportunity every year. With your input WSI has compiled answers to the most frequently asked questions below. If you have any additional questions, please contact us using our toll free numbers 1-888-678-7588 (North America) ,08-082346105 (UK) or 1-905-678-7588 (International) and one of WSI's Regional Development Directors will assist you.
- WHO IS WSI (AND WHAT DOES THE NAME MEAN)?
- WHAT IS A WSI INTERNET MARKETING FRANCHISE?
- WHY SHOULD I APPLY FOR A WSI INTERNET MARKETING FRANCHISE?
- WHAT DOES THE FRANCHISE FEE INCLUDE?
- WHAT EXACTLY WILL BE MY ROLE AS A WSI INTERNET MARKETING CONSULTANT?
- WHAT ARE THE KEYS TO MY SUCCESS AS AN INTERNET MARKETING CONSULTANT?
- HOW DO I MAKE MONEY AS AN INTERNET CONSULTANT?
- WHAT KIND OF SUPPORT DOES WSI PROVIDE TO ASSIST ME IN SETTING UP AND GROWING MY FRANCHISE BUSINESS?
- WHAT IS THE EARNING POTENTIAL OF THE WSI INTERNET FRANCHISE?
Since the mid 1990s, WSI has been the leading provider of Digital Marketing Solutions to the small and medium-sized business market (SMBs) the world over. Using our proprietary sales and Modular Development Technology™ system, WSI Internet franchise offices have delivered thousands of profitable Digital Marketing Solutions to businesses worldwide by leveraging our unmatched international production capacity to succeed at the local level.
WSI is a privately held company headquartered in Mississauga, Ontario, Canada. WSI Internet franchise offices serve local markets in over 80 countries, making us the world’s largest network of Digital Marketing Consultants and #1 Technology Services Franchise in the world since the late 90's.
Our name stands for our mission, “We Simplify the Internet” and it underlines our commitment to increasing the profitability of both our customers and WSI Internet franchise offices by delivering affordable, full-service digital marketing solutions that work.
Digital Marketing Consultation: A WSI franchise is a “white collar” business opportunity. WSI franchise offices offer effective and affordable digital marketing solutions to small and medium-sized businesses (SMBs). As a WSI franchise office, you will be a trained and certified Digital Marketing Consultant; a business advisor who specializes in making companies more profitable by introducing sales-generating Digital Marketing Strategies and cost reduction methodologies.
There is a significant demand in the SMB marketplace for digital marketing solutions. Through digital marketing any business can attract more qualified customers for less cost than traditional advertising channels. Unfortunately few SMBs have the knowledge or experience to take advantage of these methods themselves. Your clients will rely on your advice, expertise and resources to help them succeed in this digital world.
There are many advantages to a WSI franchise, some of which are unique to this business!
Minimal Overhead: Unlike many other franchises, you don’t need to lease an expensive retail storefront or get involved with any other real estate negotiations. You can operate your franchise comfortably from a home office if you choose, with little to no added expense. You also don’t need to invest in any specialized equipment beyond a laptop computer with basic business software and Internet access.
No Inventory: Because you’re offering Internet-based products and services, there’s no inventory to purchase, which means no stock to depreciate in value (or spoil) as it sits on store shelves. This allows you to better spend operating capital on lead generation and promotional efforts to grow your business.
Cost-Effective Business Operation: As an Internet-focused company, we practice what we preach and that means using the Internet to maximize WSI's franchisees’ profitability, reduce our operating costs and communicate with clients and vendors more efficiently.
MAPS™, WSI's Master Production System, which represents a multi-million dollar investment, gives you the freedom to operate your business from any location that has an Internet connection. This secure online system integrates your Client Relationship Management and sales functions, business operation resources, communications with vendors and our Home Office into one Web-based control center. This degree of flexibility for franchisees is unheard of in the franchise industry.
These factors alone make a WSI Internet franchise more accessible and an excellent value proposition.
High-Growth Market: WSI's entire support structure has been developed to help you sell products and services that offer clear benefits to any business while offering you excellent profit potential in the exploding Internet marketing solutions industry. Jupiter Research is projecting that online ads will generate $19 billion in sales revenue by 2009. This trend has traditional advertising media outlets taking note as Internet marketing is taking spending that was previously allocated to TV, radio and print.
A WSI Internet Marketing franchise is an excellent opportunity for you to capture your share of this significant growth industry.
Internet Marketing Lifecycle™ System: WSI will teach you the ins and outs of our proven and patent-pending Internet Marketing Lifecycle™ system. It’s the blueprint for developing effective Internet Marketing Solutions and is exclusive to WSI.
Extensive Training: You begin with a comprehensive 4 week pre-requisite training program delivered through our own e-Learning software, giving you the foundation you’ll need to become an Internet Marketing Consultant. This is followed by an intense one week hands-on course at our headquarters in Mississauga, Ontario, Canada, which concludes with your Internet Marketing certification. We even provide you with a personal post-training business coach who helps you put best practices into place during the important first 90 days of operating your WSI Internet franchise.
New training opportunities are offered throughout the life of your WSI Internet franchise business. WSI's weekly Webinars, Ambassador Training Seminars, Excellence & Innovation conferences and more give you many opportunities to enhance and upgrade your skills.
MAPS Software: As a WSI Internet franchisee you receive your own secure log-in to MAPS™, WSI's enterprise business system that lets you run your business from any location that has an Internet connection. MAPS is also the gateway to WSI's private e-Marketplace.
Private e-Marketplace: The WSI e-Marketplace gives you access to production facilities that handle all of the technical details of Web development, and pre-approved authorized suppliers offering you value added Internet marketing services at discounted rates. WSI has set up the entire supply chain for you so you can focus on meeting with business owners, establishing relationships, winning projects and building your business.
Operations Support: Ongoing business and technical support is available by phone and online. WSI is an international business set up to support WSI's Internet franchise offices no matter where they are in the world.
NOT a “Web Designer”: It’s important not to confuse your role as an Internet Marketing Consultant with that of a Web Designer, as you won’t be creating graphics or programming websites. It’s your role instead to analyze your prospects’ businesses and competitive positions in their market, and identify how their positions can be improved by using Internet marketing technologies. You’ll provide ongoing services, knowledgeable consultation, and a customer-focused approach with the entire WSI network behind you. It’s not about one-time website sales; it’s about building long-term, profitable business relationships, which equates to long-term recurring revenue for WSI Internet franchise offices!
Internet Marketing Expert: Internet Marketing Consultants are truly a new breed of business advisors. Like lawyers, accountants and stock brokers—each a trusted business partner whose expertise companies rely on to succeed—an Internet Marketing Consultant’s role is to ensure a business realizes the full profit potential offered by the Internet. You’ll approach business owners in your community, analyze their needs using special tools like WSI WebScan™ and Internet Business Analysis™, and demonstrate how Internet marketing can deliver a far better return on their investment than traditional, expensive advertising methods. Your product and service offering includes not only feature-rich websites to get them online, but also leading-edge marketing services to drive the most qualified traffic to your clients’ sites and convert that traffic into customers.
While it’s possible for businesses to attempt their own search optimization and Internet marketing, they’ll soon learn this is not a do-it-yourself industry. Inexperienced companies that try implementing these advanced concepts without the right tools, research and knowledge end up blowing their budgets and seeing poor (if any) results for all their efforts. Many small firms (usually single-person operations) have popped up in recent years claiming to be “Internet marketing gurus,” guaranteeing top search engine positions and high volumes of traffic. In reality, these firms rely on exploiting technical tricks and search engine loopholes, giving no thought to the quality of the traffic delivered or how that traffic will actually generate any profit for their clients. To give WSI Internet Franchise Consultants the edge in the marketplace, WSI has invested in advanced user behavior research to gain a deep understanding of how people really use the Web, what motivates them to buy or not buy, and how to create the path of least resistance from a website’s home page to sale. This is the kind of high-level research that other companies aren’t aware of or can’t afford to acquire, but combined with WSI's proven systems translates into a powerful competitive advantage for WSI Internet Franchise Consultants.
Your hard work, dedication, and drive to succeed!
This may sound obvious, but the single most important factor to your success as a WSI Internet Franchise Consultant is YOU. It will be your motivation, ability to set and achieve specific goals and your willingness to follow the WSI system that will ensure your success. You must be willing to network, meet as many business owners in your territory as possible and promote your business extensively. We’ll show you how to do all this and provide you with supporting marketing tools, systems and resources, but it’s up to you to put these plans into action and deliver on the goals you have set for yourself.
Ability to follow a proven system: WSI has spent years perfecting its business model and research shows the e-Business market opportunity is substantial. It’s been our experience that the rare franchisee who does not succeed is the one unwilling to follow a system, or ones who have not been honest with themselves about their reasons for buying a franchise. However, if you’re a highly motivated individual who thrives on being accountable for your own success, a WSI Internet franchise could be the most rewarding investment opportunity you’ve ever considered.
You have three primary revenue streams as a WSI Internet Franchise Consultant, with additional income opportunities depending on how you choose to focus your business activities.
New Internet Marketing Solutions: Your first revenue source is through sales of new Internet solutions to clients without an existing Web presence. Wherever there’s business being transacted there’s opportunity for some sort of Internet solution. Whether that’s a basic email marketing system for a local florist or a full e-Commerce solution for the local retail giant, you are well positioned to gain that business. In addition, you can offer real e-Business solutions to clients looking to improve their operations by introducing better communication tools, information management systems, private Intranets and more.
Bringing on new clients also gives you excellent networking and referral opportunities as happy customers tell their friends and relatives about your services. Networking has been identified as the single most effective lead generating activity for service professionals and WSI Internet Franchise Consultants are no different.
We’re committed to the success of all of WSI's Internet franchise offices. In fact, WSI’s royalty-based business model depends on the success of WSI's franchise offices.
Training: Our multi-stage training program is designed to give you a solid foundation in the concepts you’ll need to become a knowledgeable WSI Internet Consultant, regardless of your background. WSI's on-site training is led by experienced educators who understand the business and will teach you the ins and outs of WSI's proven sales and development system.
Operation Support: After training WSI offers two levels of ongoing support, to handle your technical and day-to-day operational needs, and for business development guidance and advice. In addition to this live telephone and email support, your access to the enterprise business system and WSI's private Intranet gives you operational flexibility and supporting tools for all aspects of your business. Thorough documentation, professionally designed marketing materials, forms, templates, regular newsletters and much more are available to you so you’re never going at it alone. You are in business for yourself but not by yourself.
Internet Solution Upgrades: Depending on your market, many businesses may already have a website. These are companies that have already acknowledged the value of a Web presence but in many cases have not yet realized the Internet’s full potential. Your opportunity here comes from the wide and varied selection of products and services you can offer them. These include improved e-Commerce functionality, easier content updates, search engine optimization and Internet marketing services and so on. WSI's production facilities and suppliers are constantly introducing new products and services, and enhancing existing ones to meet the changing needs of the marketplace.
It’s also standard practice today to refresh a website’s look and feel every 18-24 months to prevent a company’s image from looking stale. This presents an ongoing opportunity for you to upgrade and enhance the websites of existing clients and those of new clients that are in need of an overhaul.
Recurring Internet Services: Your third main revenue stream comes from recurring fees for website hosting, visitor traffic monitoring and reporting, consulting fees and Internet marketing campaign management. Recurring revenue is an integral component of every WSI Internet Solution, and as your client base grows, so does your residual income.
This, again, is dependent upon you. WSI's production facilities and authorized suppliers enable you to offer a wide range of product and service solutions that fit the budget of any business. How much you earn will depend on what types of companies you target, how much you promote your business and ultimately, how hard you work. As a single operator, your earning potential is limited only by how many prospects you can see in a day. With the addition of sales staff to your WSI Internet franchise, your gross earning potential grows accordingly.
To learn more about this rewarding opportunity and qualify for your FREE WSI Internet Franchise Information Package & CD, please complete the Information Request form below or call us today!
1-888-678-7588 - USA & Canada
08-08234 6105 - United Kingdom
1-905-678-7588 – International