WSI Franchise: Using Social Media to Help Louisiana Tourism Coastal Coalition (LTCC) Increase Tourism After BP Oil Spill Disaster
- WSI Internet Franchisee, Andre’ Savoie, Works With Non-Profit Organization to Recover Tourism in Louisiana -
Toronto, Ontario, March 17, 2011 – Andre’ Savoie, an Internet Marketing Consultant with WSI, the world’s largest Internet franchise, collaborated with Louisiana Tourism Coastal Coalition (LTCC) to help the organization increase tourism after the BP oil spill disaster in April 2010. By launching an integrated social media marketing strategy for the non-profit organization, Andre’s’ objective was to help mitigate tourism losses resulting from the oil spill along Louisiana’s coastal community.
Andre’ Savoie, WSI Consultant based in New Orleans (www.mywsiconsultant.com), says, “The oil spill affected a number of businesses across several coastal communities in the United States, Louisiana being one of them. The vision behind the Louisiana Tourism Coastal Coalition is to rebuild the reputation of the fishing and tourism industries that were heavily impacted due to this disaster. With my Internet franchise office located in New Orleans, this initiative was close to home for me. Therefore, I was honored to collaborate with this non-profit organization to implement an Internet marketing program that will help rebuild tourism in Louisiana”.
The organization, which already had a website (www.visitlouisianacoast.com), started working with WSI to launch an integrated digital marketing campaign, which included social media consulting, split A/B message testing and the creation of custom social media profiles for Facebook, Twitter, YouTube and Flickr. Additionally, WSI created and continuously manages the company’s blog where they publish regular posts about fishing and tourism opportunities in the area (blog.visitlouisianacoast.com).
Part of WSI’s Internet marketing strategy included generating targeted traffic to the organization’s web properties using powerful, keyword-focused pay-per-click campaigns. Regional based ads were created to promote fishing and tourism, and conversion architecture-based landing pages were designed to convert the traffic. To nurture the relationships developed online, WSI also implemented a monthly email marketing program for the LTCC.
“As a result of WSI’s efforts, the Louisiana Tourism Coastal Coalition has gone from having no social media presence to building their Facebook and Twitter networks to 500 friends and 400 followers respectively within 3 months,” says Andre’ Savoie. “Our marketing efforts have also resulted in almost 1,000 video views on their YouTube channel. Traffic to their company blog surpassed traffic to their website during the month of February, and WSI’s PPC campaign has generated more than triple the traffic they received over last month”.
“With the expertise and guidance of WSI, our social media experience has truly transformed from a world of confusion to success,” says Kristin McLaren Mickal, Executive Director of Louisiana Tourism Coastal Coalition. “Although we understand the importance of social media, WSI calmed the waters of the Internet ocean and made it easily navigable”.
WSI Internet Marketing Consultants operate independent Internet franchise offices around the world. Each Consultant has been trained and certified to deliver leading edge digital marketing solutions to businesses of all sizes and sectors. WSI’s custom-tailored solutions include strategies such as: Conversion Architecture, pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing, content marketing and more.
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WSI is the world’s leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.