- Local Franchisees Will Have an Additional Business Support Channel through a WSI Area Rep -
Toronto, Ontario, July 6, 2010… WSI, the world’s leading provider of digital marketing solutions worldwide, is pleased to announce that it has appointed Hugo Valderrama, an active franchisee with WSI since 2005, to be the Area Representative for Colombia. Over the years, Hugo has mentored many franchisees in the area and works closely with them to expand the WSI brand in Colombia, earning him the opportunity to become the local Area Rep.
Ron McArthur, President of WSI, says, “The Area Representative model is one of many programs that further equip our WSI Consultants with the tools and resources needed to continue offering advanced digital marketing solutions to their customers. The support mechanism built into the program has been proven to benefit both our franchisee network as well as our end customers. It is with great pleasure that WSI appoints Hugo Valderrama to be the Area Rep for Colombia. Hugo is a long-standing franchisee who possesses the leadership skills and expertise required to succeed in this role.”
WSI Franchisees (Digital Marketing Consultants) and their clients across the globe have benefited from the Area Representative Program since its inception in 2008. The goal of the program is two-fold: to help increase the profitability of local franchisees and expand regional market penetration by introducing suitable applicants from the Area Rep’s sphere of influence to the franchise system.
Hugo Valderrama, the local Area Rep for Colombia, says, “Colombia is another world, different from Canada, the United States or the UK, not only in regards to the language but in the way we behave and think. I have a deep understanding of the Colombian market, and I am confident that I will succeed in this role. I am thankful to WSI Corporate for selecting me for to be the Area Rep. My primary goal is to enhance and develop franchisees in my area by providing them the relevant skills and know-how WSI has created and to enable them to deliver first-class services to their clients. I plan to facilitate knowledge sharing and collaboration amongst our franchisees through workshops, webinars and seminars.”
As the Area Rep for Colombia, Hugo and his organization will be responsible for developing region-specific business strategies, coaching and mentoring WSI Consultants in the area and coordinating regional “think tank” sessions.
The WSI Area Representative program is a model whereby selected franchisees are appointed to represent their regions; it was established as a local support channel for our franchisees. Since launching the program in 2008, WSI has seen a considerable growth in Consultants’ profitability among regions with an Area Rep. In addition to Colombia, WSI also has several Area Reps operating in various regions around the world, including US, Canada, Mexico, Latin America, South Africa, other parts of UK and Europe.
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.