Internet Marketing Lifecycle
 

ABCs of Internet Marketing Success

We have found that as a business tool, the Internet offers incredible revenue potential when 3 simple – yet crucial – principles are followed. We call them the ABCs of Internet Marketing Success.  Through these principles we have helped thousands of businesses get online with affordable website solutions, increased their website traffic and helped to convert more of their website visitors into satisfied customers that keep coming back. 

A = Affordable Website Design Solutions

Affordable website design solutions help your business to generate greater revenues and make your operations more efficient.

Before your business can take full advantage of Internet marketing, you need to establish an online presence that is consistent with your company’s image and overall brand marketing strategy. This is the first step in our ABCs of Internet Marketing Success.

When it comes to delivering website solutions, affordability and efficiency are two important concerns for us because they’re at the top of the priority list for most of our clients. That’s why we use cutting edge technology to design affordable business-class websites that need no technical staff to maintain, that generate revenue at all times and are easily found by customers within our clients’ target markets.

How does having the latest Internet technology save you money?

Seeing increasing demand for business-focused websites that could be deployed quickly, without sacrificing quality or features, we’ve invested significantly in advanced WSI Modular Development Technology™ (MDT). Through extensive customer research we identified which features the majority of all businesses need for an effective website. We then built an entire library of those components in advance so they’re ready to go when needed. Using WSI MDT, we can quickly develop a wide variety of website solutions using any combination of these features. Ask a local WSI Internet Franchise Consultant in your area for more information and a demonstration of the WSI Business Edge™ - our modular website solution, suitable for businesses in any industry.

Faster delivery and less production time means less cost to our clients.

When you work with a WSI Internet Franchise Consultant, the specific needs of your business are assessed and then a website is built to include only those features that would benefit your business. You pay only for the features you actually need, not for a “one-size-fits-all” solution (that really doesn’t).

And best of all, our website software is easy to use and maintain. Your WSI Internet Franchise Consultant will explain how your website works, how each component benefits your business, and will even make changes for you as required, because you are in charge of your business.

Promote your website with Internet Marketing that works!

A well-designed website is crucial to enhancing your brand image by having an online image on par with your bigger competitors, building consumer confidence and increasing their willingness to buy. Regardless of whether you are a manufacturer seeking a venue for an online catalogue, a professional service provider wanting to explain the benefits of your services, or a retailer searching for a new revenue stream, your WSI Internet Franchise Consultant can deliver the right affordable website promotion to put your business in front of more qualified customers from your target market on the Web.

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B = Build Targeted Website Traffic

WSI Internet Franchise Consultants are Internet marketing specialists who can show you how to build targeted website traffic.

“Why use a cannon to kill a mosquito?”

The wisdom of this Japanese proverb unveils the truth about advertising in traditional media such as TV, radio, newspapers and direct mail.

They usually quote their ad rates by CPM or “Cost per Thousand” people, to make the cost easier to digest. What they’re not telling you however is the cost to reach 1000 customer prospects for your business is actually much higher because only a percentage of their audience (often a small percentage) are qualified prospects. These outlets rely on vague demographics in hopes of reaching a specific group of people, but the targeting is often quite limited. Show us a group of 1000 “18 to 34 year-old males” in your city and we’ll show you 1000 different consumers!

Would you advertise retirement packages to teens?
Or veterinary services to consumers without pets?

 It used to be that you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your advertising budget) was wasted.

With the Internet that’s all changed.

Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.

At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible.

One of our specialties, Pay Per Click (PPC) advertising which is the leading form of search engine advertising, is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business.

This is achieved by bidding on specific search terms, or keywords people use to find things online (your city flowers, tubular steel, women’s shoes, your country molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee (could be as little as 5 cents) you bid on for that search term.
PPC (also known as Pay for Performance advertising), allows for complete control of your costs because you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it, you only pay for one click!

WSI’s Pay Per Click Calculator lets you see your PPC Campaign’s Return on Investment.

Try our interactive WSI Pay Per Click Calculator below to get an idea of the kind of Return on Investment you can expect from a PPC advertising campaign to increase your website traffic.

To enter your information:
Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by putting in your monthly ad budget, average profit per sale, and your conversion rate (the percentage of visitors to your business that actually make a purchase). If you don’t have the exact figures at hand, just use your best guess. Keywords for most businesses average a dollar or less, so experiment with different values to see a range of results.

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C = Convert More Customers

WSI global Internet Marketing Consultants help thousands of businesses convert more customers online - With better website return on investment.

If you’ve been following along with our ABCs of Internet Marketing Success you know about establishing a presence online and driving qualified traffic to your website. With those tasks complete the real work begins: turning those visitors into buyers.

How you can tell if your website is really working:

Quick... what’s your website’s conversion rate? Not sure?

The conversion rate of your website (the percentage of visitors who make a purchase; sign up for a newsletter; download a report or whatever your objective may be), is really the most important statistic when it comes to understanding the health of your website because it’s how you measure your marketing Return on Investment (ROI).

If you didn’t have an answer to our question, you’re not alone. Despite the importance of conversion, we’ve found that it’s one of the least understood measurements among the small business owners we speak to every day. Business owners who thought getting a website would improve their bottom line, but ended up being disappointed by the lack of results.

As Internet Marketing Specialists, we’ve learned from experience the secrets that can unlock the full potential of your website. Measuring and continually improving your website’s conversion rate is a top priority, and there are a number of ways we use to do this. These include (among other techniques) building your credibility and delivering a positive online experience to your customers.

Close the credibility gap – make your website visitor-friendly.

Consumers can be skittish, especially online. The slightest sign of impropriety can send them back to their search engine results to find another site which may have a more professional and trustworthy appearance, even if it means paying a little more for the same product or service.

Simple things like prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they’re buying from.

Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine. Today’s savvy consumers know how to spot phonies!

Look like a million bucks (without spending it!)

Your website’s design, layout and overall presentation are other important factors that affect your conversion rate.
No one likes to shop in a store that’s disorganized, run down or poorly staffed. Customers want to find what they’re looking for easily, and when they have questions they expect a knowledgeable associate to be available to assist them.

This expectation is also true online. WSI Internet Franchise Consultants will use the latest in web analytics and show you in a simplified manner how your website could be improved from a usability standpoint. With tools such a WSI WebScan™, our Consultants will review the structure and content in your website and make valuable recommendations.

We know that confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even though they had already made the decision to purchase. Your goal is sales, so make sure there are as few roadblocks between your products and the cash register as possible.

Make it quick and convenient to buy from you and they will!

So what kind of results can you expect from increasing your conversion rate? Try our WSI IM Website Traffic Conversion Rate Calculator to see how improving conversion—even by just a few percentage points—can dramatically increase your revenues. Combine better conversion with even more website traffic and you’ll see the kind of significant impact our Internet marketing strategies can have on your business.

Now that you have progressed through our ABCs of Internet Marketing Success it’s time to take the next step and contact us so we can have one of the  WSI Internet Franchise Consultants in your local area show you how you can get a maximum return on your Internet investment.

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