You may ask yourself what can I franchise. In today's business landscape, the familiar traditional corporation has been augmented by new species, such as joint ventures, strategic alliances, and franchise chains. The properties of these new species, termed hybrid forms, are distinctly different from the traditional corporation. In this paper, we examine whether one hybrid form, the franchise chain, can coordinate elements of the marketing mix (price, quality, and advertising) in the pattern suggested by theory and achieved by the traditional corporation. Results suggest they cannot. Therefore, franchise chains appear to be unable to coordinate the elements of the marketing mix. Implications for theory and practice are discussed.
- Elizabeth Miranda
Interested in starting your own business but afraid of doing it all on your own?
Over the last 12 years, thousands of people have discovered that franchising with WSI is the secret to finding an independent, fulfilling career.
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It’s not necessary to have any previous technical experience. WSI has become a leading worldwide franchising opportunity by developing an extensive training program that will get anybody started with a new business. We will also offer you support throughout your career with our team of professional support staff.
WSI offers you the opportunity, as a franchisee, to work directly with small to mid-sized businesses. You’ll help them find and obtain the internet products they need to advance, while helping your operation grow into a profitable and enjoyable business!
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The reputation of WSI speaks for itself. Entrepreneur has consistently ranked WSI first in the worldwide internet franchising category. With 1500 franchisees operating around the world, we’ve grown and developed a unique business strategy and method of operation that are designed to help you quickly start a profitable, sustainable business.
WSI has evolved a series of Business Solutions that are developed in one of our 12 production centres located in key, low-cost, yet technologically developed areas around the world. Your role will be to determine which of our solutions are the best fit is for your client by conducting an internet business analysis. In this manner you’ll be able to help businesses reduce costs and become more profitable. By working with small and medium-sized companies in your area you’ll be able to see firsthand the positive results of your successful franchise!
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Cornerstones of the prize-winning WSI franchising program are Training and Support. This is the reason that we don’t require you to have technological and consulting experience. You’ll learn the methodology and principles of a successful franchise in our extensive Certification procedure. You’ll then be ready to create a profit-driven and knowledgeable franchise, all the while making use of our on-demand support structure to help you along.
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The methods to build a successful, long-lasting business are encompassed in the newest, patent-pending business model of WSI: the Lifecycle Stem 3.0. We recognize that to grow and thrive as a business in your local community you need to offer your clients the technological products that will help them succeed. This simple concept of mutual success is the driving force behind WSI and has helped thousands of franchisees take their places in the global market.
Take the steps today to become a part of the worldwide WSI community! Don’t put off any longer your business aspirations…now you have the tools you need to succeed!
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