momentum franchise

Q. Where is a momentum builder for franchise owners?

It's anyone's guess as to how many prospects will pass through the International Franchise Expo next spring, but exhibitors will be primed and ready for them.

"The International Franchise Expo attracts people who have pre-determined they want to buy a franchise," said Kevin Atkinson, vice president of program development for Interiors by Decorating Den. "We plan to sell 80 to 100 new franchises this year and the IFE will help us hit our goal." Last years expo attracted nearly 14,000 prospective franchisees and MFV Expositions, producer of the expo, anticipates a larger crowd this year due to the momentum behind the demand for franchise information. "We had one of our most successful shows in history for 2004," explains Thomas Portesy, president of MFV Expositions, "and the momentum of that show followed us to Los Angeles in October where we had a huge turnout at the West Coast Franchise Expo. Every indicator that we see says interest in franchising continues to climb in America, and so we are preparing for another blockbuster event."  As a WSI consultant, you will gain momentum everyday as you work in the “white collar franchise” world, finding the opportunity to work in conjunction with small and medium sized business owners in various cities across the country.  In this way, you can enjoy the benefits of owning your own business. 

                                                - Elizabeth Miranda

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