one price dry cleaner franchise

Q. Why does the One Price dry cleaner franchise display such a wide range of required initial investment?

Required initial investment for the One Price dry cleaner franchise is displayed on their website as $29000 to $159000. There are a number of reasons why this number varies so greatly. Dry cleaning is a very physical process so a physical location is ofcourse required. The prices of different physical locations can vary greatly, as can their size. The larger a location is the more equipment one could buy to fill it and thus the higher the franchising fee would be. WSI franchisees sell value adding products through the internet, so (as no physical product or service is exchanged) no phyical location is required, and there is no variance in required initial investment. Every WSI franchisee is charged the same franchising fee and each one recieves the same gold standard of training and support from WSI franchisers.  
                                               - Elizabeth Miranda

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