Responding to the market in the top grossing movie franchises, plays a viatal role in the end success.  In certain circumstances, franchising can be an inflexible method of doing business. As a franchisee, you are bound by the franchise contract to operate the business in a carefully prescribed manner. Although the franchisor will have reserved the right to respond to changes in the market, this is unlikely to happen without a process of consultation. This tends to make the introduction of changes to the system, for example changes to the business format, the corporate identity or the product range, a slow process. It can be frustrating for individual franchisees not to be able to respond swiftly to the emergence of new trends in the local market, or the arrival of a local competitor.  The WSI offers prospective consultants the opportunity to join as a ‘White Collar Franchise” and to become role models for smaller businesses in their community.

                                                - Elizabeth Miranda