A franchisor who considers the expansion of his business has various options open to him, including the establishment of branches, entering into joint venture agreement s, contracting with distributors - or setting up a network of franchisees. A franchise network enables the franchisor to realize his expansion plans on the basis of an investment made by franchisees. Those franchisees, having made a substantial investment in their own businesses, can be relied upon to maximize market penetration and operational efficiencies on an ongoing basis, and to deal with emergencies as they arise. One way to apply the WSI concept is to become a “White Collar Franchise” with them and to apply their proven blueprint for success in one’s own business and to support smaller businesses.

                                                - Elizabeth Miranda