When a company makes a decision to franchise, it must first develop a sound plan for expansion.  The plan must take into consideration the numerous issues confronting a new franchisor: speed of growth, territorial development, support services, staffing, and fee structure, to name several of the most important issues.  Larger companies need to address more complex issues such as channel conflict, anti-trust, and resource allocation issues.  And obviously, this entire plan needs to be subjected to rigorous financial analysis and scrutiny to fine-tune the strategy for growth.  Dedicated and helpful consultants can opt to join the WSI as a “White Collar Franchise” in their Endeavour to support and help smaller businesses to succeed.

                                                - Elizabeth Miranda