You've Got Mail: The Top Email Marketing Tips and Tricks for 2019
Are you ready to step up your email marketing game? Check out this guide to learn about the top email marketing tips for 2019.
According to 59% of B2B marketers, email marketing is one of the most effective ways to get revenue. They have also found out that if they use an emoji in the subject of their emails, the open rate is much higher.
Emails are a great way to distribute content. However, sometimes, it can go south. You have a great message and excellent products, but people are not responding to your marketing tactics.
It is all in how you frame your message.
Top Email Marketing Tips
For you to be a successful email marketer, you need to learn to focus on the key points that people derive from your emails. You want your audience to open the emails, and once they have, your email should drive readers.
The following are some email marketing tips that will help you make more revenue.
Choose Your Subject Lines Carefully
The first thing you need to do is make sure that you have an exciting subject line that will help you draw in more clients. This is a tricky thing to do. There are many things to think about.
If you are confused about how to get them to open the email, the subject line will help you ensure that you will get them to open the email. The maximum number of characters you can do on the subject line is 50. This will ensure that the details of the email fit on the viewing window of almost all email programs.
Ensure That You Are Descriptive and Specific
For instance, if you are giving a 50% off on shoes, do not say “shoes on sale.” Specify and make sure you mention how much of an offer they will get. So “50% off on tennis shoes.” Then you can use adjectives to describe the offer and make the recipient curious to know what the contents of the sale are and click.
Never lie. If you want to acquire new customers and retain them, it is essential that you always remain as truthful as possible. False promises may get the readers to open the email, but they will never buy anything from you once they know you have duped them.
They may also never trust you again. Mistakes are bound to happen. However, once you notice that you have misinformed the audience, send another email right away, and apologize to the reader. This will help them know you are truthful and that you care about more than just making sales.
Do the A/B tests. This means that you divide the readers in half and test out the two versions of your marketing strategies. This way, you will see which of your strategies will get the most opens.
Contact the Right People
You need to spend a lot of time to build a customer database that will help you get the results you need. The reality is, if you do not choose the right platform, there is a big chance that you may be wasting your precious marketing budgets.
You need to choose the contacts carefully so that you do not end up wasting precious marketing budgets. If you do not keep maintaining and checking the contact list, you will have decreased records. You may send emails to incorrect emails and may not get the results you need.
Use the methods that help you identify the nuisances in the emails. It will make it easier for you to remove unused contacts that will help you optimize the results and allow you to stay away from the blacklist.
If you keep these databases clean, your business will be GDPR compliant, and you will spend marketing budgets on contacts that will be interested in the messages you send. You can also look into prospect data for that extra business push.
Once you find the prospects that align with your consumer base, it will help you enhance your data with fresh prospects and give yourself a broader audience of qualified recipients. This is a great way to improve conversions from mailings in sales.
Keep It Simple
People are busy. They do not have the time to spend reading long emails. Remember that you might also not be the only company sending those emails. So keep it short, so they get your point and do not spend more than two minutes reading.
First, make sure you choose an interesting subject like and include visuals that tell the viewer an exciting story. Then, make the email scannable.
This means that the reader can look at the first few lines and decide whether the product you are selling is relevant to them or not. People do not have time to read an essay on why they need your products, so keep things simple.
Highlight your USPs and keep the email concise. If you have more information to include in the email, write a blog and direct prospects that that page. You also need to learn more about the statistical methods that help businesses overcome the challenges of creating an email-marketing program.
The email should be nothing more than an elevator pitch. Once you capture their attention with the email, use the landing pages to deliver the full proposal.
Make Your Calls to Action Trackable
While your message can be great, if you do not make it easier for them to contact you, it may all be in vain. If you call to action is evident and easy then your prospects will be funneled into the contact forms and to your website.
The call to action can be as easy as asking them to go to the landing pages that have more sales messages and information on what you are selling. If you have too many calls to action, you can easily trigger spam traps. However, if the buttons are strategically placed, it can be a difference between good click-through rates and watching the marketing flops.
It is recommended that you place the call to action above the fold for improved engagement. This useful hack will make it easier for you to increase your ROI.
These Useful Email Marketing Tips Will Improve Your Email Campaigns
From the email marketing tips above, you can increase your brand awareness. You always need to look at what your competitors are doing, so you have the perfect formula for success.
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