Apple Computers was first established in 1976 by Steve Jobs. Their best known products include Macintosh (or Mac) line of computers, the iPhone and iPad. The Macintosh computers use the MAC OS X operating system a viable alternative to the virus susceptible Microsoft Operating System. There has been a healthy rivalry between the two and users either love or hate one over the other. The Mac system is much better for graphics and most graphic designers have opted for the Mac system. Although they hit a flat spot in the mid '90s, they rejuvenated their business with the release of the iGadgets, initially the iPod at the turn of the century and later the iPhone and iPad.