WSI, the world’s #1 Internet franchise company as ranked by industry leading Entrepreneur Magazine, shared its expertise with the Mexican business community by participating in the 2009 Internet Marketing Experts (iMex) Conference on Friday November 27. More than 100 local business owners and marketing executives convened at the Crowne Plaza® Hotel in Mexico City for the iMex conference entitled “Congreso Nacional Internet Marketing Experts.”
Local WSI Internet Marketing Consultants based in Mexico, Carlos Guzman and Chapaev Bracho, and Panama based Internet Marketing Consultant, Francisco Hernandez shared their expertise by delivering a total of 4 presentations at the event. The presentations were entitled “Training Strategies and Online Support” (Guzman), “Your Presence in the Internet” (Bracho), “Your Positioning in the Internet” (Hernandez) and “Impact of Social Media as Business Strategy” (Hernandez), in which they discussed how business owners can use Internet Marketing as a high performance impact tool that will reinforce relationships between consultants and end clients. Miguel Alva from Google Mexico also gave a presentation on Google’s vision and marketing tools for Mexican businesses, and Humberto Salazar Tello from HSBC gave a presentation regarding the importance of online banking in Mexico.
Carlos Guzman, WSI Area Representative for Southern Mexico, says, “Businesses of any size, from small and medium to big corporations in the Mexican market have a tremendous opportunity to increase their profitability, simply by increasing their online visibility. WSI, along with Google Latin America, aims to educate local business owners on the value of incorporating tactical Internet marketing campaigns into their overall marketing strategy. I was honored to share my knowledge, alongside my WSI colleagues and Google, to help business owners learn how to fully leverage Internet marketing.”
Maribel Guiste, VP of Franchise Operations at WSI, also attended the iMex event and was overwhelmed by the amount of enthusiasm of the attendees. “The Mexican market is one of the fastest growing markets for Internet marketing,” says Guiste. “More and more business owners are embarking on the opportunity of online advertising, especially since it is one of the most cost-effective forms of marketing today. Our certified WSI Internet Marketing Consultants have been trained by leading industry experts, such as Google, to ensure that they provide Internet marketing strategies that drive results.”
The event, which was sponsored by Google, Congress & Marketing and HSBC bank, featured a number of Internet marketing experts who shared strategies around:
· How to generate traffic to your website
· How to improve promotional activities online
· Brand positioning into new markets
· Competitive advantages for your business
· Marketing cost reduction that improves results
For more information about WSI, please contact 1.905.678.7588 or visit their website at www.wsicorporate.com.
About WSI – we simplify the Internet:
WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2008, WSI was the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine’s Franchise 500 listing for 9 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com.