- WSI Consultant Paul Smith Will Work Closely With Thompsons Personal Injury Firm to Implement an Advanced Digital Marketing Strategy-
Toronto, Ontario, September 16, 2010… WSI, the world’s #1 digital marketing franchise, announces today that one of its Consultants located in Scotland, Paul Smith, has struck a strategic relationship with the country’s largest personal injury firm. Paul, who has been an Internet Marketing Consultant with WSI for a number of years, will be working closely with Thompsons Personal Injury Compensation Firm over the next 12 months implementing an advanced digital marketing strategy that involves online advertising and social media marketing, such as blogs and video. The goal of this strategy is to boost the number of accepted cases that Thompsons receives through the Internet, while enhancing their overall brand credibility online.
WSI first began working with Thompsons in 2009 by building them a new Web solution, professionally designed to provide valuable information about the firm while persuading website visitors to submit their personal injury cases online. Just recently, WSI signed a new contract with Thompsons to conduct an advanced online marketing strategy whereby WSI will be compensated based on the results of their marketing efforts, rather than the hours spent on the campaigns.
Paul Smith, WSI Consultant located in Rhu, Scotland, says, “After launching their new website in January 2009, we proceeded to conduct basic Internet marketing on the site, such as paid search advertising and search engine optimisation. We saw immediate results, which enhanced Thompsons’ trust in WSI’s expertise and service quality. Through this trust and growing relationship, WSI has now signed a new contract with Thompsons whereby compensation for our Internet marketing services will be based solely on our performance. We believe that the advanced strategy we have outlined will take the firm’s Internet marketing to the next level, benefiting all parties involved.”
Since working with WSI, the number of accepted personal injury cases that Thompsons has accepted online doubled in 2009 over the previous year. This number doubled again in the first 6 months of 2010. WSI believes this is only the beginning of more outstanding results Thompsons will experience as WSI begins implementing its advanced digital marketing and social media strategy for the firm.
Patrick McGuire, a partner of Thompsons, says, “Thompsons has developed a strong relationship with WSI in recent years and we have full confidence in their ability to deliver continued value to our firm. They have already proven to us that Internet marketing works; it is an effective lead generator and brand enhancer. The professional website that WSI designed for us coupled with their extremely effective Internet marketing plan thus far persuades us to believe that the advanced strategy outlined for the next 12 months will reap even greater results for our organisation. With our shared objectives of multiplying the volume of accepted personal injury cases through the website by a factor of 10 over the next year, the entire Thompsons team is looking forward to working closely with WSI to accomplish this goal.”
With the largest network of Digital Marketing Consultants (WSI franchisees) worldwide, WSI delivers thousands of digital marketing solutions to small and medium sized businesses around the globe. WSI’s role is to ensure businesses realize the full profit potential of the Internet. Our Consultants utilize a detailed set of processes to consistently deliver effective online marketing strategies for their clients. By using WSI’s patent-pending Lifecycle System, WSI franchisees aim to assess their clients’ business needs in order to deliver a custom-tailored digital marketing strategy geared toward increasing revenues.
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.