Video is fast becoming one of the most effective ways to engage and market to online users. As the world’s #1 Internet services franchise WSI
hosted an experts webinar yesterday entitled “Video Marketing: Proven Strategies and Future Trends” featuring Drew Himel, WSI Social Media Strategist. The online training session educated global business owners on the value of video marketing and key tactics to consider for implementing an effective online video marketing campaign.
Drew Himel, WSI Social Media Strategist, says, “Online video is one of the best ways to get in front of and hold the attention of your audience. Research shows that authentic video increases conversion rates, reduces bounce rates and has an overall positive effect on increasing your sales. Producing video for your website doesn’t have to be a big production. Often times simple, authentic, in-house videos have a greater impact than professionally designed videos because they are more transparent and better identify with users. For businesses, video is an inexpensive way to increase your company’s exposure and better market your business online. In my recent webinar, I discussed some important components related to effective online video marketing.”
As a Social Media Strategist, Drew Himel has been an Internet Marketing Consultant with WSI for 3 years. He has helped numerous companies create and implement effective social media campaigns leveraging Facebook, LinkedIn and YouTube. He has also spoken at several conferences outlining key benefits and uses of social media optimization.
Hundreds of business owners attended the virtual training and expanded their knowledge on the importance of utilizing rich media tools like online video to create a better experience for Internet users. Attendees also gained a firm understanding of the advantages of online video marketing, including better search engine rankings, higher conversion rates and more exposure and branding for their business.
Ron McArthur, President of WSI, says, “According to ZenithOptimedia, in 2010 about $2.69 billion will be spent advertising with online videos in the US, an increase from the $2.21 billion that was spent in 2009. As viewing online videos becomes a mainstream activity, marketers are starting to increase their advertising spending on this channel. The tactics of video marketing range from incorporating video in your email marketing to using video to boost website and landing page conversion to marketing your brand through a YouTube channel. The key is to get educated on the topic and use a certified professional, such as a WSI Internet Marketing Consultant, to strategize the best marketing plan for your company. WSI’s goal through our monthly digital marketing webinar and whitepaper series is to educate business owners on how to best leverage new media tools in their marketing strategy.”
WSI launched this educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by digital marketing experts within the WSI network, and each month an accompanying whitepaper is also made available.
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com