is organizing a global franchisee convention in Miami, USA on September 24-26. Today, WSI is pleased to announce that it has secured two digital marketing experts as keynote speakers for the event. Web analytics guru Avinash Kaushik, and social technology expert Scott Klososky, will lead discussions around digital marketing strategies with our franchisees.
Ron McArthur, President of WSI says, “We are delighted to have these two well respected and influential industry experts join us for our Global Convention. Our franchisees will benefit immensely from the expertise they will share in their keynote sessions. By using the information and strategies shared at this event, our Internet Marketing Consultants will have the ability to augment their digital marketing strategies to ensure their customers achieve higher profits.”
As a thought leader and author of the recently published book Web Analytics 2.0 and the best seller Web Analytics: An Hour a Day, Avinash Kaushik has helped some of the biggest companies in the world evolve their online marketing strategies to a more data-driven and customer-driven approach. Avinash is committed to helping organizations unlock the value of web data, and is a frequent speaker at industry conferences in the US and Europe, such as eMetrics, Ad-Tech, iCitizen and Search Engine Strategies (SES).
Avinash Kaushik says, “I am pleased to be associated with a leading digital marketing firm like WSI, and I’m very excited to present and share techniques and strategies with its Internet Marketing Consultants at their Global Convention in Miami. With companies increasing their online marketing budgets, they are also tasked with the responsibility of keeping pace with their return on investment from such efforts. Therefore, tracking data and making decisions based on the online drivers become imperative. As such, during this time of changing dynamics in the online landscape, ensuring continued growth and profitability becomes the key in this world of digital marketing. During my keynote address, I will be discussing the ways in which web analytics has evolved and addressing the future changes that online businesses need to make in order to stay ahead of the competition.”
A former CEO of three successful start-up companies, two of which were sold for over $200 million in aggregate, Scott Klososky has worked as a consultant for many large corporations assisting them on how to use the latest new media technologies to increase profitability. Today, he shares his unique perspectives on social technology, business culture and the future of digital marketing with audiences and organizations all over the globe.
Scott Klososky says, “For businesses to thrive in today’s world, a strong online brand presence and positive reputation is imperative. Using digital media technology as a tool for business growth has turned small start-up operations into multinational corporations. During my keynote address at WSI’s Global Convention, I will be discussing how social technology, including social relevancy, social media, social networking, is changing the way we communicate with our customers and ultimately how we do business online.”
WSI’s Global Convention will also feature a series of information workshops, social media breakout sessions, several case study presentations and numerous networking opportunities allowing our franchisees worldwide to collaborate and exchange best-in-class techniques, methods and strategies.
About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at www.wsicorporate.com